Strategy and innovation: the mediating role of management

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By ICT Director Posted on Dec 8, 2021
In Category - Journal
Timur Pasch
It is well known that firms following strategies such as “prospectors” (Miles and Snow 1978) and “product differentiation” (Porter 1980) need to be successful innovators in order to sustain their competitive advantage (Chenhall et al. 2011).
It is well known that firms following strategies such as “prospectors” (Miles and Snow1978) and “product differentiation” (Porter 1980) need to be successful innovatorsin order to sustain their competitive advantage (Chenhall et al. 2011). Exploratoryproduct innovation is regarded as an important way in that organizations can adapteffectively to changes in markets, technology and competition (Bisbe and Otley 2004).An ongoing discussion topic, however, is the way how these firms actually managethe process from strategy formulation to innovation outcomes (Birkinshaw et al. 2008;Hofmann et al. 2012).

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